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          Introducing the TYPE 9S75

          A one-of-a-kind collaboration honouring heritage and horology

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          JEWELLERY TRENDS TO KNOW IN 2025

          Jewellery has taken on new meaning. Discover five trends shaping this year’s style conversation.

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          A CABINET FULL OF WEST ENDS

           

          From Bahrain to Dubai, this is the story of how Ahmed Seddiqi sold his first watch.

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          THE START OF MB&F

          How one sketch sparked the beginning of a two-decade legacy of horological machines.

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          THE LETTER THAT SEALED A LEGACY

           

          In the 1950s, one letter to Geneva set the foundation for a partnership that would change watch retail in the region.

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          FROM CONVERSATIONS TO COMMUNITY

          How did Dubai Watch Week become one of the world’s most respected horological platforms?

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          Introducing Parmigiani Fleurier

           

          The Swiss watchmaker known for its quiet mastery, now finds a home at our Ahmed Seddiqi boutique in Dubai Mall.

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          DUBAI CHOCOLATE DIALS

          Explore a curated selection from Rolex Certified Pre-Owned - a deliciously distinctive tribute to rarity and refinement.

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          The Biggest Releases at Watches & Wonders 2025

           

          Technical innovation and classical style on display at the world’s biggest watch fair.

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          WATCHES AND WONDERS 2025

          What we’re hoping to see at Watches and Wonders 2025. Will smaller cases and new records be the big news from Geneva?

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          Unanticipated Debuts from WWG25

          Unexpected designs, bold innovations, and a few game-changing moments from Geneva.

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          THE EID CURATION

           

          Celebrate an Eid full of love, togetherness and spiritual renewal with a selection of luxury watches and jewellery.

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          5 PERFECTLY PRECIOUS MOTHER’S DAY GIFTS

          Ahmed Seddiqi presents a curated selection of exquisite gifts to celebrate Mother’s Day.

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          NEW TIMEPIECES FROM VYNTAGE HOROLOGY

           

          Two takes on blue tones, the Purity Mosaic and the Monograph Blue.

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          REALNESS RITUALS

          Follow the steps our Rolex Certified Pre-Owned watches take on their journey to certification.

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          THE RAMADAN CURATION

          Enjoy a Ramadan of reflection, introspection and self-renewal with an expertly curated selection of watches and jewellery from Ahmed Seddiqi.

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          SHOW YOUR LOVE THIS VALENTINE'S DAY

           

          Celebrate the season of love with a curated selection of gifts from Ahmed Seddiqi.

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          WHAT YOU NEED TO KNOW ABOUT HARDSTONE DIALS

          Explore the ongoing appeal of semi-precious dials.

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          UP AND COMERS TO KEEP YOUR EYE ON

           

          Four examples of younger brands that combine traditional crafts with a fresh set of eyes.

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          TAG HEUER IS BACK AS THE OFFICIAL TIMEKEEPER FOR FORMULA 1

          Precision timekeeping for the fastest sport on four wheels.

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          HOW TO PICK THE PERFECT WATCH FOR YOUR WEDDING DAY

           

          Your wedding day is one of the most important moments in your life, and every detail reflects your unique style and story.

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          NEW BRANDS PORTFOLIO

          With more than 100 brands in our curated collection of watches and jewellery, it's fair to say that we're spoiled for choice.

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          AHMED SEDDIQI ABU DHABI

          There's plenty to love about the vibrant coastal capital of Abu Dhabi, with its glittering towers and exciting cultural landscape.

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          Curator's Journal

          Stay updated with the latest stories from our world of luxury. Explore curated articles, brand news, and thematic features on exceptional watches and jewellery.