An independent Swiss watchmaking brand located in the village of l’Auberson, in Sainte Croix, renowned for its avant-garde approach to horology, blending cutting-edge innovation with traditional craftsmanship. Founded in 2002, the brand is celebrated for its pioneering use of materials, patented technologies, and distinctive designs—such as its signature floating lugs and celestial-themed dials. Under the leadership of Pierre Jacques and the creative genius of Denis Flageollet, De Bethune continuously pushes the boundaries of watchmaking, creating timepieces that are both technically groundbreaking and artistically mesmerizing. Each watch is meticulously crafted in house, reflecting a commitment to precision, aesthetics, and exclusivity.