Happy Diamonds
To celebrate the 50th anniversary of its Happy Diamonds, Chopard unveils a campaign that does not merely tell a story, but makes it resonate. The new Happy Sport The First timepieces and Happy Diamonds jewels come together in a shared movement, between light and freedom, elevated by Chopard Ambassadors Bella Hadid.
A series of new Happy Diamonds pendants completes this launch. Featuring a rectangular silhouette designed by the Maison in 2006, they are reinterpreted today with more open volumes, offering greater space for the diamonds’ swirling motion. Crafted in ethical yellow, rose, or white gold, they can be worn with natural ease, free from traditional notions of gender.
The rebirth of an icon of watchmaking
Chopard’s latest campaign highlights the enduring legacy of its 1976 Happy Diamonds concept through new Happy Sport The First timepieces. A re-edition of the iconic 1993 model created by Caroline Scheufele, the Happy Sport revolutionized watchmaking by pairing steel with free-floating diamonds. Designed for confident, free-spirited women, these new iterations feature refined proportions in 26 mm and 33 mm cases, available in Lucent Steel™ and ethical yellow gold while honoring the original design.
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CHOPARD WATCHES BY CATEGORY
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Georgina Rodríguez
A MODERN ICON
Georgina Rodríguez infuses Chopard’s creations with her radiant energy and unapologetic style. Between the pure lines of Alpine Eagle watches, the striking geometry of Ice Cube Jewellery and the brilliance of Haute Joaillerie, she emerges as a modern icon, expressing every facet of her allure.
Chopard Happy Diamonds Collection, in collaboration with Ahmed Seddiqi
Inspired by the iconic Happy Diamonds Icons collection, Chopard, in collaboration with Ahmed Seddiqi, presents a 2026 limited-edition jewellery selection, reinterpreting one of the Maison’s most recognizable designs.
The pieces feature Chopard’s signature “dancing diamonds” technique, where diamonds move freely between two sapphire crystals, creating a light, fluid effect that echoes sparkling water. This sense of movement is complemented by a heart-shaped design and a playful, light-reflecting composition, bringing a distinctive character to each piece.
WATCHES & WONDERS 2026 NOVELTIES
AN EXCLUSIVE HAPPY DIAMONDS TRIBUTE
To celebrate our 75th anniversary, Chopard has created a special edition of its iconic Happy Diamonds collection. The necklace and earrings, crafted in rose and white gold, feature floating diamonds that captures both light and movement. This collaboration continues the story of a five-decade partnership between Chopard and Ahmed Seddiqi, where family heritage and fine craftsmanship come together in pieces that feel timeless and rare.
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